Vince Coleman

Software Engineer
Creating beautiful solutions that actually work.
Creating beautiful solutions that actually work.

Software Engineer
Who am I?
I'm a Senior Software Engineer currently at Siro, building distributed systems and AI-powered tools for field sales teams. Over the past several years I've worked across mobile, backend, and infrastructure — from greenfield React Native apps for Fortune 500 clients to real-time event logging systems and multi-tenant CI/CD pipelines.
I've worked with teams ranging from scrappy startups to large enterprise clients, and I care a lot about reliability, clean architecture, and shipping things that actually work.
“I take pride in being a versatile full stack developer.”
What do I do?
I specialize in developing mobile and web applications, covering both the front-end and back-end. Whether you require a custom ordering app for your restaurant or a mobile application that seamlessly connects your business with your customers' smartphones, I have the skills and expertise to bring your ideas to life.
With a strong command over Next.js and React Native, I excel in building robust and intuitive applications that provide exceptional user experiences. From designing elegant user interfaces to implementing efficient and scalable back-end functionality, I take pride in being a versatile full stack developer.
Want to see my work?
I'm currently a Senior Software Engineer at Siro, a New York-based AI company building tools for field sales teams. My work spans mobile, backend, and infrastructure — with a strong focus on reliability engineering and real-time systems. I'm really proud to have led Siro's mobile team from Series A to Series B.
A few things I've built at Siro:
Our On-Device Recording Pipeline
This is the hardest thing I've built in my career, and I'm really proud of it. At Siro we supporting 8+ hour recording sessions in offline and low-connectivity environments by using on-device databases. Very cool stuff. I built a pipeline, monitoring and made it reliable.
To monitor the pipeline, I built a real-time event log messaging system that powers monitoring and analytics for recording reliability called SiroLogs. Achieved 99.2% log coverage across recordings.
AI Chat Platform
Built an extensible text and voice AI chat platform with reusable context and messaging systems. Led a team of 7 engineers across full-stack implementation — including API design, data modeling, and rate limiting.
Here's the feature if you're interested in seeing it in action:
WillowTree
Check out WillowTree's websiteAt WillowTree, I worked as a Platform Software Engineer focused on building React Native applications for Fortune 500 clients with 100k+ users. I also led the frontend engineering community of practice through weekly technical sessions and mentored engineers across the org.
A few major milestones I hit at WillowTree:
Greenfield React Native Application for a Locum Tenens placement company.
I was part of a team creating an application to help travel physicians navigate their upcoming jobs.
Major Contributions
- CI/CD Pipeline (GitHub Actions)
- Application Architecture
- Global State Management
- Calendar Implementation
- Complex animations implementations
- API Service layer and caching
- Biometrics & local authentication
Retirement planning React Native Application for a major financial institution
I was part of a team that took this app from a 2.5 star rating to a 4.5 star rating in the app store through UX enhancements and bug fixes.
Major Contributions
- React Performance enhancements
- Custom Webview implementation
- Mandatory updates
- No Network Connectivity
Cherbourg Bakery
Check out the online ordering system I built for Cherbourg Bakery.
During the onset of the pandemic, I had the privilege of collaborating with Cherbourg Bakery, a beloved local establishment, to address the challenges they faced in meeting the increased demand for orders. Recognizing the need for a tailored solution, I took on the responsibility of creating and designing a custom ordering system that would effectively alleviate Cherbourg's ordering bottleneck.

F13 Works
During my time at F13 Works, I had the exciting opportunity to be part of a startup venture focused on developing white-label marketplace software that seamlessly connected suppliers with retailers. In this role, I took on the responsibility of leading the front-end team and spearheading a complete rewrite of the company's front-end software, ensuring its scalability and search engine optimization (SEO) friendliness.
One of the marketplaces F13 Works created is a site called Smoke Drop - a marketplace for CBD products. You can follow this link to see a demo of the app from the perspective of a retailer.
Skills
React Native
Node
Typescript
React
Svelte
Next.js
Python
SQL
AWS
GCP
Firebase
Github Actions
Bash
Appium + E2E Testing
Jest + Unit Testing
HTML/SCSS
Not in the tech world? Here’s what these mean.
These are the tools I regularly use to build applications from the visual parts you see and interact with, to the logic and databases I use to store and interact with user data.